The Winner of the NEMPA's Best Luxury Winter Vehicle Award: the 2017 Genesis G90

Our luxury sedan aficionados here at Jim Ellis Genesis can already hear it: "what do ice and snow have to do with beautiful Atlanta, GA?" Though we may not see much of Old Man Winter, we surely bear the brunt of bad weather off two different waters, just for starters. So when the 2017 Genesis G90 was named the winner of the New England Motor Press Association's (NEMPA) Best Luxury Winter Vehicle Award during the group's May MIT meeting and banquet, our Atlanta Genesis dealership surely recognized its promise for tacking through the thick of things across the Peach State.

The organization lauded 2017 G90's range of "winter-specific features/options" making possible its "safe and enjoyable ride in harsh driving conditions." But upon first glance, one can certainly see that Genesis designed its sedan with a firm basis in the kind of "performance engineering, innovative technology, and premium comfort" ideal for suffering the slings and arrows of Georgia weather's fortune.

For one, G90 features an advanced H-TRAC® all-wheel drive system with active torque control, delivering up to 40 percent of available torque to its front axle for traction on which you can rely when the downpour goes from bad to worse. Plus, you can select from dual-mode Sport and Normal drive settings under the aegis of the luxury four-door's Intelligent Drive Mode, should you prefer the personalized ride route.

What's more, when it comes to standards of impeccable comfort for fending off the occasional Georgia cold snap, G90 excels. The sedan showcases heated front and rear seating flanked by a steering wheel, plus rain-sensing wipers and an auto-defogging windshield.

Likewise, a host of standard safety tech assists 2017 G90 in achieving its IIHS rating of 2017 TOP SAFETY PICK+. It ranges from Automatic Emergency Braking with Pedestrian Detection, Smart Blind Spot Detection with Rear Cross-traffic Alert, and Lane Keep Assist to Driver Attention Alert, Dynamic Bending Light functionality with High Beam Assist, and more. G90 even boasts a 360-degree multi-view camera to make parking and reversing a snap when visibility's at a premium. These, too, go more than the extra mile for NEMPA's purposes.

See for yourself what a ride in a 2017 Genesis G90 can mean for your drive-time commute and southern-Empire-State road trips alike. Here at Jim Ellis Genesis, we keep on prominent display the run of the G90 line, and a test drive's just around the corner here at our Jim Ellis Hyundai complex. Stop by 5785 Peachtree Industrial Blvd. and visit us today, and we'll get you acquainted.

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