The Industrial Designers Society of America (IDSA) Lauds the 2018 Genesis G80 Sport

Among the finalists in the organization's 2017 International Design Excellence Awards (IDEA®), the IDSA most appreciated the Genesis road warrior for its "elegant, powerful lines and athletic appearance" blending "driver needs with technology." But that wasn't all going on under 2018 G80's hood.

The industrial designers' annual premier international competition promotes excellence in vehicle design across diverse industries and disciplines, with judging based on a grueling gamut of criteria. For sure, models would have to show Design Innovation and Benefit to the User as well as Benefit to the Client. But a true standout would have to be demonstrative of Benefit to Society as well as the Appropriate Aesthetics. When it came to surmounting each, the 2018 Genesis G80 Sport did so at more than just the level of its "IDEA®."

A design inspired by athletes awaiting a race signal from the starting position was just the beginning. The 2018 G80 performance aesthetic may give way via striking lean, aggressive, copper-accented exterior design lines and unique 19-inch wheels to an equally energetic interior showcasing a three-spoke leather-wrapped steering wheel, carbon-fiber trim, and leather sport seating. But what makes 2018 G80 a beast on the road is the 365-horsepower, 3.3-liter direct-injected, twin-turbocharged V6 engine growling from behind it. You'll find the Genesis sedan atop an upgraded suspension, too, likewise paired with an eight-speed auto transmission sport-tuned and up to the task ahead. After all, the winning combination of dynamic drive, ride feel, and agile handling is all in the 2018 G80 design.

What's more, when it comes to the need to get below the surface and witness the prowess of a sport sedan for yourself, we at Jim Ellis Genesis get the concept. It's why we're proud to keep an expansive lineup of 2018 Genesis G80 Sport models on hand for a ride-along here at our 5785 Peachtree Industrial Blvd. in Atlanta. Get in touch with us or stop by our Jim Ellis Hyundai complex today, and we'll set you up with a test drive to remember!

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